Our Why

My Love Story with Bread

Hi! I'm Julie. And I am a hopeless dough-mantic. For as long as I can remember, I have been in love with bread! Soft PB&J's as a kid, grilled cheese sandwiches on a rainy day, a yummy burger on a first date. But, as I have tried and failed at dieting over the years, I had to give up my favorite foods, because bread was the first thing to go! And I just could not fall in love with any of those cardboard tasting diet breads on the market. 

I broke up with bread so many times, I decided to create my own prefect loaf, with all of the substance, taste and love missing in all of the others.💗 I collaborated with some brilliant people in the baking industry and food science to create a loaf with all of the nutrition my body needs, especially as I grow older, but also with the taste and softness I missed in "real" bread. It was important to me that it contain just a few, high quality ingredients, choice-fully selected for nutritional density and flavor. And I wanted it all with as few empty carbs as possible, to help me feel my best.

It took a long time and a lot of heartache, but that's just part of creating something lasting and wonderful, isn't it? At a time when so many people are turning to supplements, GLP-1s and peptides for health and wellness in America, and the incidence of diabetes and insulin resistance continues to grow, I'm happy to be able to offer a real food option that simply and effectively provides nearly a day's worth of fiber plus a punch of protein in two delicious slices. I believe food is the best source of medicine. 

I called my bread Dohjoy, because that’s how it feels to know the bread you love to eat, can actually love you back. I am so proud to know that so many of you now rely on Dohjoy as part of your healthy lifestyles.

To your joy, Julie 💗